Communication Strategies: Marketing to the 'Majority Minority'

About The Authors

Ian Bush

Ian Bush is a graduate student enrolled in the master's program in communication at Villanova University. He graduated magna cum laude in 2004 with a BA in communication from Villanova, where his senior project was an ethnographic study on non-Catholic students at Villanova. His research interests include the lived experience of traditionally underrepresented groups and mass media studies. Ian works part-time as a desk assistant for KYW Newsradio in Philadelphia and lives in Haverford, PA.

Rachelle Damminger

Rachelle Damminger is a graduate student enrolled in the strategic communication master’s program at Villanova University. She received her BA in communication and minors in women’s studies and sociology from Villanova in 2002. Rachelle is a corporate communications professional for EwingCole, a national architectural firm headquartered in Philadelphia.

Lisa Marie Daniels

Lisa Marie Daniels holds a B.A in Political Science with a concentration in Journalism from the University of Delaware, where she also minored in Psychology and Religious Studies. She is currently a graduate student at Villanova University where she is pursuing her M.A. in Communications. Ms. Daniels is the Project Manager at McPherson Associates, Inc., a communications agency located in Malvern, PA.

Elizabeth Laoye

Elizabeth Laoye was born in the U.S. to Nigerian parents and raised in Nigeria. She received her undergraduate degree from Temple University with a double major in Film and Media Arts (FMA) and Journalism. She works for GlaxoSmithKline in Internal Communications, and is working towards her Masters' in Strategic Communication.

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Communication Strategies: Marketing to the 'Majority Minority'

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