Media Portrayal of the COVID-19 Outbreak in Pennsylvania

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Abstract

We investigated the media during the initial outbreak of COVID-19 in Pennsylvania to see what we could discover about news reporting on the pandemic. We conducted content analysis of articles published during the dates of March 6-7, 2020 from the Philadelphia Inquirer and suburban newspapers surrounding the Philadelphia area. The articles were analyzed using four frames: “conflict frame”, “economic impact frame”, “morality frame”, and “human interest frame”. From this, we determined that 51.4% of the coded articles mentioned human interest, 71.4% of the coded articles mentioned urgency, and 94.3% of articles mentioned at least one form of protective action to be taken against the virus. We concluded that a sense of urgency and need for protective actions dominated the media conversation.


 


 

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References

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